RAMA Newsletter

RAMA Newsletter

Welcome to the Rochester Chapter of the American Marketing Association (RAMA) online newsletter page!

You can read the current newsletter here, click on the archive links for past issues, or subscribe to receive notice of each issue in your email.

		Membership Welcome New RAMA Members RAMA is pleased to announce our newest members. Jean Bezek, Innovative Solutions Denise Church, ExecuScribe Inc George Cook, Simon Graduate School of Business, University of Rochester Seyda Deligonul, St John Fisher College Lance Konkle, Erie Community College Mick George, ServerWare Corp Nancy Goldsmith Zawacki, United Way of Greater Rochester Dawn Kellogg, Geva Theatre Center Christine Larson, Xerox Corporation Lisa Lodder, Partners & Napier Christopher Roberts, SenDEC Pooja Sinha, Bausch & Lomb Inc Joe Travers, Corning Inc David Whowell, E-chx Payroll President’s Message I’d like to welcome all of you to the inaugural RAMA newsletter. This newsletter is the culmination of many hours of work by dedicated RAMA volunteers, and I think you will really like the results. The Board has felt for a while that we need to be more proactive in communicating with our membership, and it is my feeling that our newsletter will help accomplish this goal. I want you to know that as RAMA members, this is your newsletter. We hope that it provides added value to your membership. Please don’t hesitate to give us feedback or contact any Board member with ideas to help make RAMA a better Chapter. Our chapter is one of the most vibrant in North America, and we are very proud of the positive impact we’ve had on marketing. I hope through this newsletter you can start to experience the breadth and depth of what RAMA does in our quest to be a trusted marketing resource in Rochester and surrounding communities. In July, the Board of Directors for the 2008-2009 will take office. Please join me in welcoming this terrific slate of officers. Executive Positions: President: Dawn McWilliams, Simon Graduate School of Business, University of Rochester President Elect: Suzanne Seldes, Strong National Museum of Play Immediate Past President: Denis Caysinger, Eastman Kodak Co. Secretary: Rebecca Menendez Treasurer: Thomas Agnello, Deloitte Services LLP Vice Presidents: VP Membership: Gabrielle Bedewi VP Programming: D-D Flannery, Flannery Public Relations VP Communications: Katharine McMahon, StormFrog Directors: Sponsorship: Donna DeClemente, DDC Marketing Newsletter and HTML Promotions: Michael Johnson, BlueTie Public Relations: Dawn Kellogg, GEVA Theater Center Blog/Website: Yvonne DiVita, WME Books Awards/2nd Year Programs: Barbara Cote, Sigma Marketing Direct Marketing Special Interest Group: Jenny Champeau, Unisys Collegiate Relations: Russ MacDonald, Center for Restorative Justice Community Relations: Nancy Zawacki, United Way of Greater Rochester Scholarships: Lorraine Stinebiser, Rochester Business Journal In closing, RAMA is having a successful year, and we have a terrific group of volunteers who have made this possible. Thank you for helping RAMA to be the premier organization for education, career development and networking among marketing professionals in the Upstate and Central New York Region. Denis Caysinger - President Job Bank Going forward, if you are not a member of RAMA, there will be a fee of $25 for job listings in the RAMA job bank. Members may request free listings. Jobs will remain in the job bank for a period of 3 months. To have your job listed, please create the job description in PDF format. We will extract the job title and a short description. Interested parties may then download your PDF for further information. Email addresses may be included in the short descriptive text. Be sure to also include it in the PDF file. Email your job bank entry to Yvonne DiVita at divita@wmebooks.com > Visit the Job Bank! Volunteers Thank You to Our Volunteers Thank you for all of the students from Alfred University, the Simon School and RIT Chapters who have been volunteering regularly at the RAMA events.				Programs Please join RAMA for the upcoming events. June 19: Summer Solstice Networking Event July: Networking Event November 18, 2008 – Rebuilding the Wal-Mart Image with Steven Restivo, regional manager of public affairs for Wal-Mart (in partnership with PRSA) For more information, or to register for an event, visit www.ama-rochester.org/events Sponsorship THANK YOU, RAMA SPONSORS! We wish to thank our sponsors for 2007-2008. Without their generosity in sharing their talent and financial support we would not have been able to accomplish our programming goals for this year. Platinum Level Sponsor Rochester Business Journal Blog Sponsor Windsor Media Enterprises Creative Sponsor Antithesis Advertising HTML Sponsor PixelPunk Public Relations Sponsor Flannery Public Relations Marketer of the Year Event Sponsors Alfred University Bob Wright Creative Simon Graduate School of Business (University of Rochester) UNISYS Programming Events Sponsors Deloitte Grand Central Hosting Golisano Children’s Hospital John Smillie Photography Partners & Napier Simon School of Business (University of Rochester) StormFrog Special Interest Groups There’s a new SIG in town In March 2008, the Direct Marketing Special Interest Group (DM SIG) began meeting to discuss issues related to the field of direct marketing. RAMA launched this new SIG to better serve the evolving needs of marketers in the Greater Rochester area. Members of the DM SIG are: Jenny Champeau, Unisys (Chair) Betsy Chapman, LaBella Associates Rob Ewanow, Garlock Sealing Technologies Christina Johnson, Erdman Anthony Douglas Lackey, Xerox Corporation Brian Rapp, Roberts Communications Janet Roy, The College at Brockport Sara Weet, Unisys We need your input The DM SIG is charged with providing relevant information, events and insights to help RAMA members increase their direct marketing knowledge, understanding and effectiveness. Whether your direct marketing interests focus on the big picture only, involve day-to-day tactical details, or are anywhere in between, we want to hear from you. The DM SIG is conducting a brief online survey to get your input on topics and activities that interest you. When you receive the survey, please complete it. Your responses will help us plan upcoming events that will benefit you. Please contact Jenny Champeau at jenny.champeau@unisys.com, if you would like more information or have questions about the DM SIG. The RAMA Blog Blog O’RAMA RAMA's blog is attracting attention across the net. We are eager to support members by including your news on the blog. Please send us information on the exciting projects you're working on in 2008 - news about you and new innovative marketing concepts or tools, ways you're doing things differently this year, or case studies that are no more than 300 words. Please stop by the blog often to see what's new in the world of marketing. Our bloggers are eager to post the relevant information you are searching for on the net. Share your thoughts with us on what you'd like to see on the blog. If you are interested in becoming a RAMA blogger, contact Yvonne DiVita at divita@wmebooks.com Marketer of the Year Congrats to the MOY Award Winners! RAMA is pleased to announce the winners of the 2008 Marketer of the Year Awards: (Overall) Marketer of the Year: Excellus BlueCross BlueShield Turnaround/Start-up Marketer of the Year: Tavern on the Green / TavernDirect.com Non-profit Marketer of the Year: United Way of Greater Rochester Online Marketer of the Year: George Eastman House Scholarships RAMA Awards a Scholarship to the Simon School Chapter RAMA awarded a $400 scholarship to the Simon School Chapter. The scholarship was used toward the Simon Marketing Association’s Annual Marketing Case Competition at the University of Rochester, which hosted MBA students from many of the nation's leading business schools. This high profile event attracted top marketing talent from across the nation. Newsletter Next Issue of the Newsletter The next issue of the RAMA Newsletter will be published in September.
		Member benefits Did you know... AMA members can take advantage of great savings at the AMA Bookstore. Look around the bookstore at our excellent selection of new releases along with the latest books on advertising, branding, business-to-business marketing, communications, direct marketing, management, public relations, research, strategic planning, and more. The American Marketing Association is proud to form a strategic alliance with Thomson Texere to deliver a new generation of professional marketing resources to better meet the demands of today's challenging marketing arena. As part of Thomson's new business and professional publishing list, our vision for the new AMA Bookstore is to bring you a full library of the most cutting-edge resources for marketing professionals filled with practical marketing solutions and insight into innovative marketing strategies. Visit the AMA Bookstore by clicking here. Collegiate Chapters Alfred University RAMA Chapter Recognized As Revitalized Chapter of the Year The Alfred University AMA Chapter was awarded the "Revitalized Chapter of the Year 2007/2008" award at the 30th Annual International Collegiate Conference in New Orleans. Thank you for all of your support and encouragement in helping Alfred University RAMA to become a leading chapter. (Left to Right) Dr. William Ward, Jessica Marble, Ashley Fantigrossi, Ben Duffy, Logan Heaney, Todd Ford, Jamie Fitch, Mike Heaney, Amber Wenthold, Irving Escobar, Jessica Henderson) Review of the AMA’s 30th Annual International Collegiate Conference Students from the Alfred University Collegiate Chapter attended the American Marketing Association’s 30th Annual International Collegiate Conference in New Orleans on April 3-5. At the conference, the Alfred University students competed for the Chapter Plans and Annual Reports category and in the sales competition. There was record attendance at the AMA Collegiate conference with 1,350 students from around the country in attendance. During the conference, 120 of the leading collegiate chapters competed, networked, and shared tips on how to run a great chapter. The format is similar to the AMA Annual Leadership Summit in Chicago. There are 200 plus collegiate chapters and 12,000 collegiate members nationally. Dr. William J. Ward Receives A Prestigious Award Dr. William J. Ward, Director of Collegiate Chapters for RAMA and Alfred University AMA Faculty Advisor, has been issued the “Hugh G. Wales 2008 Outstanding Faculty Advisor” award by the American Marketing Association. Congratulations to Dr. Ward for great achievements!