RAMA-Marketer of the Year

Breaking News!

Finalists have been announced for the 
Marketer of the Year 

This year's program is sponsored by the Rochester Business Journal and the Simon Graduate School of Business at the University of Rochester.

We wish to recognize the outstanding work of these finalists:

Allendale Columbia
Catholic Family Center
Element K
ESL Federal Credit Union
Excellus BCBS
QCI Direct
QDental
Scene Genesis
Shear Ego
University of Rochester
Xerox Global Services

While all finalists will be recognized for their work, four overall awards winners will be named at a luncheon on May 20, 2008 at noon at the Rochester Riverside Convention Center, featuring Keynote Speaker Mark Ruszczyk, SVP Marketing & Sales Excellus, and the winner of the 2008 Marketer of the Year Competition.

 
Tickets are now available at this link.
$35 Members, $50 Non-Members, $435 Table of 10.
Visit ama-rochester.org.

It's Not Too Late to Enter!

Just a few weeks left to enter the Rochester American Marketing Association's
2009 Marketer of the Year Competition

Entry Deadline: January 29

The Marketer of the Year Award seeks to recognize excellence in marketing in the greater Rochester area. This is an opportunity to gain recognition for you or your company's marketing efforts that have contributed to solving problems and/or growing your business.

To get started, just download an application. Download MOY_app_2009 .

In 2009, our judging criteria for Marketer of the Year will be a panel of experts from:

• The RAMA Board of Directors
• Members from other AMA chapters
• Prominent Marketing professionals in the Greater Rochester Area

Each entry must demonstrate how it meets each of five criteria. Following are the criteria on which each entry will be judged. 

1. Business Situation/Opportunity (5 points)

What was the basic problem to be solved or situation to be addressed through marketing?

Highlight internal and external constraints. This is a situation analysis that provides the framework for understanding your marketing objectives and strategy. Please include demographic information: type of organization, size in terms of dollars and number of employees.

Please include any information from available market research that will enhance the judge’s understanding of the situation.

Examples:

• The market segment is declining at 2%. What should you do to manage the situation?
• A new competitor has entered the marketplace. How do you defend?
• New legislation has been passed that impacts how your product can be marketed. What do you do?
• The donations to Katrina victims has resulted in the existing pool of charity dollars shrinking. How do you overcome this situation?

2. Objectives & Measures (10 points)

What objectives were established to solve the problem or address the situation?

Judges will assess points based on the soundness, clarity, and measurability of your objectives.

Examples:

• Grow revenue by X% Grow share by X%
• Attract X new users to the franchise
• Grow the market by X% Increase earnings by X%
• Launch new product with an X% acceptance rate
• Increase contributions by X%

3. Strategy & Approach (25 points)

What was the strategy for achieving the objectives?

Judges will assess points based on how well the strategy is defined, and how well it resolves the problem or situation being faced by the organization.

Examples:

• Launch new product
• Target a new market segment
• Build awareness
• Increase usage
• Enhance sales expertise and knowledge for better targeting of accounts

4. Tactics (25 points)

What promotional tools were used, e.g., print, radio, television, outdoor, direct mail, public relations, etc.?

Judges will assess points based on how well the tactics are defined and how appropriately the tactics relate to the strategy.

Examples:

• Launched print campaign to build awareness
• Radio campaign to target new audience
• Direct mail that offered a buy one, get one free offer to loyal users to increase usage
• Created training material for sales force

5. Results (35 points)

Was the objective achieved via the strategy? What were the results of the effort?

Judges will score this section based on how effective the entry was in achieving the stated objectives and producing the results that solved the problem or addressed the situation. Because marketing is about results, a thorough description of the results is especially important to the overall score.

Examples:

• Revenue grew by y%
• New product gained y new customers
• Direct mail increased purchase rate by y%
• Earnings grew by y%
• Competitor was not able to gain distribution
• Gained y dollars in state funding

In 2009, our judging criteria for Marketer of the Year will be a panel of experts from:

• The RAMA Board of Directors
• Members from other AMA chapters
• Prominent Marketing professionals in the Greater Rochester Area

Each entry must demonstrate how it meets each of five criteria. Following are the criteria on which each entry will be judged. 

1. Business Situation/Opportunity (5 points)

What was the basic problem to be solved or situation to be addressed through marketing?

Highlight internal and external constraints. This is a situation analysis that provides the framework for understanding your marketing objectives and strategy. Please include demographic information: type of organization, size in terms of dollars and number of employees.

Please include any information from available market research that will enhance the judge’s understanding of the situation.

Examples:

• The market segment is declining at 2%. What should you do to manage the situation?
• A new competitor has entered the marketplace. How do you defend?
• New legislation has been passed that impacts how your product can be marketed. What do you do?
• The donations to Katrina victims has resulted in the existing pool of charity dollars shrinking. How do you overcome this situation?

2. Objectives & Measures (10 points)

What objectives were established to solve the problem or address the situation?

Judges will assess points based on the soundness, clarity, and measurability of your objectives.

Examples:

• Grow revenue by X% Grow share by X%
• Attract X new users to the franchise
• Grow the market by X% Increase earnings by X%
• Launch new product with an X% acceptance rate
• Increase contributions by X%

3. Strategy & Approach (25 points)

What was the strategy for achieving the objectives?

Judges will assess points based on how well the strategy is defined, and how well it resolves the problem or situation being faced by the organization.

Examples:

• Launch new product
• Target a new market segment
• Build awareness
• Increase usage
• Enhance sales expertise and knowledge for better targeting of accounts

4. Tactics (25 points)

What promotional tools were used, e.g., print, radio, television, outdoor, direct mail, public relations, etc.?

Judges will assess points based on how well the tactics are defined and how appropriately the tactics relate to the strategy.

Examples:

• Launched print campaign to build awareness
• Radio campaign to target new audience
• Direct mail that offered a buy one, get one free offer to loyal users to increase usage
• Created training material for sales force

5. Results (35 points)

Was the objective achieved via the strategy? What were the results of the effort?

Judges will score this section based on how effective the entry was in achieving the stated objectives and producing the results that solved the problem or addressed the situation. Because marketing is about results, a thorough description of the results is especially important to the overall score.

Examples:

• Revenue grew by y%
• New product gained y new customers
• Direct mail increased purchase rate by y%
• Earnings grew by y%
• Competitor was not able to gain distribution
• Gained y dollars in state funding

Marketer of the Year 2009: Marketing 3.0

Get Ready!

It's not 2009 — yet — but RAMA is already gearing up for another exciting Marketer of the Year event.

Marketer of the Year is our biggest event — designed to support the community we live in.

The focus is on YOU and your accomplishments!

Get ready, on your mark, get set...GO!

Here's the information you need to know on a downloadable PDF...
Download MOY_app_2009.pdf

Marketer of the Year Awards 2008: Congratulations to Finalists and Winners

There were 17 finalists in over 4 categories in this year's awards program. Award categories were for TurnAround/Start-up Marketer of the Year, Non-Profit Marketer of the Year, Marketer of the Year, and our newest category - Online Marketer of the Year.

Finalists included:

• Ad Council of Rochester
• Admar Supply Co.
• American Diabetes Association
• The Bonadio Group
• Carestream Health Inc.
• Community Place of Greater Rochester
• Element K
• Excellus BlueCross BlueShield
• George Eastman House
• Mary M. Gooley Hemophilia Center
• Nazareth College Arts Center
• Next Step Publishing Inc.
• Nukote International Inc.
• Rochester Museum and Science Center
• Tavern on the Green / TavernDirect.com
• Transcat Inc.
• United Way of Greater Rochester

The 2008 Marketer of the Year Winners are:

• (Overall) Marketer of the Year:  Excellus BlueCross BlueShield
• Turnaround/Start-up Marketer of the Year: Tavern on the Green / TavernDirect.com
• Non-profit Marketer of the Year: United Way of Greater Rochester
• Online Marketer of the Year: George Eastman House

Watch this space for more MOY stories and pictures!!!

Visit the RAMA homepage to download keynote presenter, Peter Cuneo of Marvel Comics' presentation.

RBJ Daily Salutes Marketer of the Year Awards 2008

The Rochester Business Journal salutes our local marketing heroes with the Rochester Chapter of the American Marketing Association's Marketer of the Year award.

REGISTER HERE TODAY! Registration is open until end of day May 2nd.

Lastest update: RAMA wishes to thank Unisys for being our VIP Reception Sponsor.

Event DATE: Wednesday, May 7, 2008
Awards luncheon: noon to 1 p.m.
Rochester Riverside Convention Center

Featuring Peter Cuneo, former CEO and current Vice Chairman of Marvel Entertainment, Inc.

In his keynote address, “Marvel – Evolution of a Super Brand,” you will hear Cuneo talk about the resurrection of the Marvel brand from the company's near-death experience in 1999 to how it became the brand powerhouse we know and love today.  Learn how the strategic marketing of characters as celebrity brands helped lead the way for Marvel's success with super heroes like Spider Man, X-Men, Iron Man and the Incredible Hulk.

Peter’s appearance is graciously sponsored by Alfred University .

The luncheon will recognize the outstanding work of the 2008 Marketer of the Year finalists:

• Ad Council of Rochester
• Admar Supply Co.
• American Diabetes Association
• The Bonadio Group
• Carestream Health Inc.
• Community Place of Greater Rochester
• Element K
• Excellus BlueCross BlueShield
• George Eastman House
• Mary Gooley Hemophilia Center
• Nazareth College Arts Center
• Next Step Publishing
• Nukote International
• Rochester Museum and Science Center
• Tavern on the Green/TavernDirect.com
• Transcat Inc.
• United Way of Greater Rochester

Our Presenting sponsor is the Simon Graduate School of Business

Supporting sponsors: Bob Wright Creative and John Smillie Photography

Tickets are $45 each/$35 AMA members/$400 table of ten
For reservations, visit THIS LINK.

MOY Finalists Announced

Finalists have been announced for the 2008 Marketer of the Year Awards.

This year's program is sponsored by the Rochester  Business Journal and the Simon Graduate School of Business at the University of Rochester.

We wish to recognize the outstanding work of these finalists:

Ad Council of Rochester (www.adcouncilroch.org)
Admar Supply Co. (www.admarsupply.com)
American Diabetes Association (www.diabetes.org)
The Bonadio Group (www.bonadio.com)
Carestream Health Inc. (www.carestreamhealth.com)
Community Place of Greater Rochester (www.communityplace.org)
Element K (www.elementk.com)
Excellus BlueCross BlueShield (www.excellusbcbs.com)
George Eastman House (www.eastmanhouse.org)
Mary M. Gooley Hemophilia Center (www.hemocenter.org, www.fingerlakestriathlon.com)
Nazareth College Arts Center (www.naz.edu/artscenter)
Next Step Publishing Inc. (www.nextSTEPmag.com)
Nukote International Inc. (www.nukote.com)
Rochester Museum and Science Center (www.rmsc.org)
Tavern on the Green/TavernDirect.com (www.taverndirect.com)
Transcat Inc. (www.transcat.com)
United Way of Greater Rochester (www.uwrochester.org)

While all finalists will be recognized for their work, four overall awards winners will be named at a luncheon on May 7, 2008. Awards will be presented for:

• Turnaround/Start-up Marketer of the Year
• Non-profit Marketer of the Year, Marketer of the Year
• And our newest category -Online Marketer of the Year

MOY Judging Criteria 2008

In 2008, our judging criteria for Marketer of the Year will be a panel of experts from:

• The RAMA Board of Directors
• Members from other AMA chapters
• Prominent Marketing professionals in the Greater Rochester Area

Each entry must demonstrate how it meets each of five criteria. Following are the criteria on which each entry will be judged. Please visit this link for entry form.

1. Business Situation/Opportunity (5 points)

What was the basic problem to be solved or situation to be addressed through marketing?

Highlight internal and external constraints. This is a situation analysis that provides the framework for understanding your marketing objectives and strategy. Please include demographic information: type of organization, size in terms of dollars and number of employees.

Please include any information from available market research that will enhance the judge’s understanding of the situation.

Examples:

• The market segment is declining at 2%. What should you do to manage the situation?
• A new competitor has entered the marketplace. How do you defend?
• New legislation has been passed that impacts how your product can be marketed. What do you do?
• The donations to Katrina victims has resulted in the existing pool of charity dollars shrinking. How do you overcome this situation?

2. Objectives & Measures (10 points)

What objectives were established to solve the problem or address the situation?

Judges will assess points based on the soundness, clarity, and measurability of your objectives.

Examples:

• Grow revenue by X% Grow share by X%
• Attract X new users to the franchise
• Grow the market by X% Increase earnings by X%
• Launch new product with an X% acceptance rate
• Increase contributions by X%

3. Strategy & Approach (25 points)

What was the strategy for achieving the objectives?

Judges will assess points based on how well the strategy is defined, and how well it resolves the problem or situation being faced by the organization.

Examples:

• Launch new product
• Target a new market segment
• Build awareness
• Increase usage
• Enhance sales expertise and knowledge for better targeting of accounts

4. Tactics (25 points)

What promotional tools were used, e.g., print, radio, television, outdoor, direct mail, public relations, etc.?

Judges will assess points based on how well the tactics are defined and how appropriately the tactics relate to the strategy.

Examples:

• Launched print campaign to build awareness
• Radio campaign to target new audience
• Direct mail that offered a buy one, get one free offer to loyal users to increase usage
• Created training material for sales force

5. Results (35 points)

Was the objective achieved via the strategy? What were the results of the effort?

Judges will score this section based on how effective the entry was in achieving the stated objectives and producing the results that solved the problem or addressed the situation. Because marketing is about results, a thorough description of the results is especially important to the overall score.

Examples:

• Revenue grew by y%
• New product gained y new customers
• Direct mail increased purchase rate by y%
• Earnings grew by y%
• Competitor was not able to gain distribution
• Gained y dollars in state funding

2008 MOY Call for Nominations

        The Rochester Business Journal presents:

    The Rochester Chapter of the American Marketing Association's ...

MARKETER OF THE YEAR AWARDS 2008.

Superhero Marketing -- Insight. Innovation. Courage. Results.

The most successful marketing takes all of these elements to a new level. Creating a synergy that has the power to reinvigorate a brand. Leap-frog competitors to assume a leadership position. Redefine an industry. Launch an entirely new category.

The Rochester Chapter of the American Marketing Association presents the Marketer of the Year Award which seeks to recognize excellence in marketing in the greater Rochester area. This is an opportunity to gain recognition for you or your company's marketing efforts that have contributed to solving problems and/or growing your business. Winners will be given the opportunity to speak at future RAMA events and will be featured on the RAMA website .

The winners will be announced at the Marketer of the Year Awards luncheon in May 2008 at Rochester Riverside Convention Center in Rochester, New York.

Marketer of the Year 2008: This Is Just the Beginning

Are you ready? It's not 2008, yet...but RAMA is already gearing up for another exciting Marketer of the Year event. We WANT YOUR PARTICIPATION!

Hey, we NEED YOUR PARTICIPATION!

Marketer of the year is one of our biggest events - designed to support the community we live in. The focus is on YOU and your accomplishments. Get ready, on your mark...

Here's the information you need to know on a downloadable PDF...

Download MOY_app08_REV.pdf

Marketer of the Year: A Glance Back and Forward

It's that time of the year, again. We're well into our plans for Marketer of the Year, more fondly known at MOY, here in Rochester.

Before we move into 2008, and the announcements, let's look BACK...at 2007, and remember that exciting day we awarded this outstanding disctinction to several local companies.

The 2007 Marketer of the Year Finalists included:

• Advertising Council of Rochester / Roberts Communications/The Coalition to Prevent Lead Poisoning
• Eastman Kodak Company–Corporate Brand Group
• Eastman Kodak Company–Graphic Communications Group
• Excellus BlueCross BlueShield
• Hillside Family of Agencies with The Verdi Group
• Home Properties
• Miss Betty’s Slammin’ Sauce
• Roberts Wesleyan College
• St. Joseph’s Villa of Rochester with Kraus Creative