events

RAMA's Summer Solstice Sizzler in June

American Marketing Association - Rochester Chapter
Power Marketing | Get Connected. Get Smarter. Get Results

Summer Solstice Sizzler: Platinum sponsor: Rochester Business Journal

Join the Rochester Chapter of the American Marketing Association for a fantastic networking event to kickoff the summer. Catch up with your fellow RAMA members and guests while you enjoy tasty hors d'oeuvres, and a cash bar.

The evening will also give you a chance to meet your 2009-2010 RAMA board, as well as celebrate the past year's success with our outgoing President, Dawn McWilliams. Don't miss this great opportunity to connect with some of the best and the brightest in Rochester's marketing and advertising community. Hors d'œuvres included.

PLUS: Don’t miss the “Recession Proof Marketing” panel discussion at 6 p.m.

Donna DeClemente will present “How to be a LinkedIn Pro – Online Branding Tips for Both Individuals & Companies.” As a marketing professional, you need to be utilizing this social networking tool to its full capacity. Learn some best practices for communicating, networking and doing research on LinkedIn.

Claire Kaler will discuss “Smart Marketing in the “’new economy’” where she will explore the essential marketing and branding tools needed to survive and thrive in the “new” economy. With the current economic climate and increased competition, Claire will share the “smart” means by which companies, whether large or small, can market themselves more effectively.

Tickets: $15 for RAMA members -- $25 for non-members -- $15 for students

Tuesday, June 16th  5:30 - 7:30pm
Rochester Museum and Science Center
657 East Avenue
Rochester, NY 14607
585-271-4320

Register here.

Social Media Leader, Dana VanDen Heuvel, to speak at RAMA Web 2.0 for Sales and Marketing Event

RAMA is proud to announce our April event: Web 2.0 for Sales and Marketing, with Dana VanDen Heuvel, a pioneer in the blogsphere who continues to be a leader and innovator in social media, today. His company, BlogSavant^tm is one of the first blog consultancies created.

Thanks go to presenting sponsor Windsor Media Enterprises 

And Platinum sponsorship from the Rochester Business Journal

 This event will help the you understand how Web 2.0 works for sales and marketing. This year, in January, Dana launched the "Marketing Stimulus Plan Boot-Camp" in Wisconsin, to help companies "revitalize [their] marketing strategy to help [them] swim upstream during the recession and position [themselves] for long-term success."

His presentation will explore:

1 | Expectations & The Case for Change
2 | What are Web 2.0 and Sales 2.0? How do they change sales & marketing?
3 | It all starts at the website…
4 | Listening to the Social Web for Marketing Benefit
5 | Forming Online Community
6 | Blogging, Podcasting & RSS
7 | Emerging Technology Tools
8 | Online Lead Sourcing
9 | Putting the Plan Together

You'll want to bring your whole team to this one! Register below...

Date: Wednesday, April 29th
Time: 11:30- 1:00
Location: Mario’s Italian Steakhouse
2740 Monroe Ave
Rochester, New York 14618
(585) 271-1111

Members: $35.00
Non-members: $45.00
Student: $20.00
Board Members: $20.00

Register here now!

Marketing Meet-up With RAMA Save the Date!

!! SAVE THE DATE !!! Monday, April 6, 2009 for our
Spring Marketing Mixer at Geva Theater!

Join the Rochester Chapter of the American Marketing Association for our Spring Marketing Mixer. This is a fantastic opportunity to meet and network with fellow marketers -- some of the best and brightest in Rochester's marketing and advertising community. 

You won't want to miss Geva's Comedy Improv performance in the Nextstage at 7pm! Come hungry - we'll have hors do'oeuvres!

Location: Geva Theatre
75 Woodbury Blvd. 
Rochester, NY 14607
585-232-1366 

Time: 5:30 - 7:30
Cost: AMA members: $15
Non-members: $25
Student price: $15

Register here, today.

Personal Branding Event: Networking Over Coffee

Please join us for the Personal Branding 3.0 Member-Only Networking Event and panel discussion on March 19th at 7:30 am, for breakfast.

The panelists will share the tools needed to position yourself more competitively and proactively in today’s market. If you are a marketer in transition as a result of the current economic crisis, you won’t want to miss this event. This is a members’ only event; however, it is not too late to join RAMA.

• Dr. Neil Hair, Assistant Professor of Marketing at the E. Philip Saunders College of Business, will speak to the local Rochester Chapter of the American Marketing Association on personal branding in the age of web 3.0. With the current economic climate and increased personal competition, Dr. Hair’s presentation will explore the means by which you can present yourself online more effectively.

• Bruce Peters, president & CEO of CABHQ LLC, will explore the essential tools needed to survive and thrive in a Gig Economy. No one is out to land a job anymore. They land gigs. If you are not already a part of the Gig Economy, you might want to start thinking about it now.

• Patti Phillips, Executive Director for Career Management at the Simon Graduate School of Business, will share the methodical way of translating your specific work experiences into a more generic and usable discussion of your abilities. After being displaced from an organization, you have to rethink how to portray what you have accomplished. Learn the technique on how to best “market your skills" to other companies.

AT: Mario's Italian Steakhouse: 2740 Monroe Ave: Rochester, NY 14618: 585-271-1111
TIME: 7:30 a.m. registration & networking: 8:00 Program begins
PRICE: $10 Member and Student Chapter price 

Please register today at this link.

The panelists will share the tools needed to position yourself more competitively and proactively in today’s market. If you are a marketer in transition as a result of the current economic crisis, you won’t want to miss this event. This is a members’ only event; however, it is not too late to join RAMA.

• Dr. Neil Hair, Assistant Professor of Marketing at the E. Philip Saunders College of Business, will speak to the local Rochester Chapter of the American Marketing Association on personal branding in the age of web 3.0. With the current economic climate and increased personal competition, Dr. Hair’s presentation will explore the means by which you can present yourself online more effectively.

• Bruce Peters, president & CEO of CABHQ LLC, will explore the essential tools needed to survive and thrive in a Gig Economy. No one is out to land a job anymore. They land gigs. If you are not already a part of the Gig Economy, you might want to start thinking about it now.

• Patti Phillips, Executive Director for Career Management at the Simon Graduate School of Business, will share the methodical way of translating your specific work experiences into a more generic and usable discussion of your abilities. After being displaced from an organization, you have to rethink how to portray what you have accomplished. Learn the technique on how to best “market your skills" to other companies.

AT: Mario's Italian Steakhouse: 2740 Monroe Ave: Rochester, NY 14618: 585-271-1111
TIME: 7:30 a.m. registration & networking: 8:00 Program begins
PRICE: $10 Member and Student Chapter price 

Please register today at this link.

Pricing as a Sustainable Competitive Advantage

RAMA's February event , sponsored by the Simon Graduate School of Business, is a must-attend - pricing is a key issue in today's economy, so you won't want to miss this. 

Julie Meehan, Senior Manager at Deloitte Consulting LLP, will speak to the local Rochester Chapter of the American Marketing Association on using pricing as a competitive advantage. Her presentation will explore:

The Pricing Excellence Model: 6 Core Competencies

1. Pricing Strategy
2. Price Execution
3. Advanced Analytics and Price Setting
4. Organizational Alignment and Governance 
5. Pricing Technology and Data Management 
6. Tax and Regulatory Effectiveness

Ms. Meehan will also cover * Benefits of a holistic and integrated approach * Case studies by industry and pricing competency * Following her presentation there will be a Q & A session to get your pricing questions answered.

Date: Thursday, February 26, 2009
Time: 11:30- 1:30
Location: Mario's Italian Steakhouse
2740 Monroe Ave.
Rochester, NY 14618 (585) 271-1111

Please register here, today.

Professor Neil Hair Speaks on Marketing Trends for 2010

The Rochester Chapter of the American Marketng Association is proud to announce that Professor Neil Hair from the Rochester Institute of Technology will speak on marketing trends for 2010.

Our thanks to the Saunders College of Business for their sponsorship of this event.

With the current economic climate and frenetic competition each of us is now experiencing, we know you will learn valuable insight into what's coming this year and next year. Dr. Hair's presentation will explore the means by which organizations can expect to market themselves in the coming years.

His presentation will explore:

1. A review of where we are now, what major challenges we face, and the demise of our former marketing methods.

2. The role of newer channels, including electronic community and the Web 3.0 movement.

3. Personal branding and its relevance for new marketing methods.

DATE: January 29th
Time: Lunch; Networking at 11:30; Lunch at noon
Place: Mario's Steakhouse

Register here now.

RAMA hosts Marketing Event at Tastings

We know it's the busiest time of year for marketing professionals. Still, we want you to play hooky for a couple of hours—and we’ve got free food to entice you!

On December 9, RAMA is hosting our annual Holiday Networking Bash. Network with Rochester’s top marketers at this members-only event. You’ll make some great connections. And after you’ve been missing for two hours, the world will appreciate you just that much more.

Location: Tastings, next to Wegmans in Pittsford.
Date: December 9th
Time: 5:30-7:30.
Tickets: $30 for RAMA Members --- $25 for students

Register at this link.

RAMA Platinum Sponsor:
Rochester Business Journal

Walmart: How to Rebuild Corporate Reputation Key Priorities

EVENT: Rebuilding Corporate Reputation - Tuesday, November 18th

Wal-Mart is the world's largest retailer. More Americans shop in a Walmart every week than voted in the last Presidential Election.

For most of its existence, Wal-Mart as a corporation has stayed quiet, even in the face of an increasing number of attacks from various groups. After years of being on the defense, Wal-Mart has shifted its communications strategy to proactively tell the public and its customers the story of how it takes social responsibility very seriously.

Our speaker, Steven Restivo, will share stories about how Walmart is making advancements in areas such as employee health care, environmental sustainability initiatives and economic impact success. At this event, Restivo will highlight how an integrated marketing communications and PR program is now one of the company’s key priorities for continuing success.

This breakfast seminar is co-hosted by the Rochester Chapter of the American Marketing Association (RAMA) and the Rochester Chapter of the Public Relations Society of American (PRSA).

DATE: Tuesday, November 18th
Time: 7:15 - 9:30

Location: Mario's Italian Steakhouse

2740 Monroe Avenue

Rochester, New York 14618

585-271-1111

REGISTER HERE NOW

Make Your Clients Your Business: Client Advisory Boards

Please join RAMA for the Make Your Clients Your Business seminar on October 22, 2008 where Bruce Peters, CABHQ founder and CEO, will facilitate a panel discussion with companies who have implemented the Client Advisory Board (CAB) program into their overall marketing strategy. Learn how seeing your company through the client lens can generate more business, better results, and greater personal satisfaction. Hear from companies who have made the Client Advisory Board program a key strategic advantage with quantifiable returns. In these companies the entire senior management team, including their CEO, is actively engaged in regularly attending client board meetings with their customers in cities across the U.S. **Registration is open: click here!** Panel experts include: Jack Baron, Pres. of Advanced Solutions Group,PAETEC Tracy Robertson, VP Marketing, Harris Interactive Kevin Pickhardt, CEO of Pharos Systems International Michelle Soltesz, Dir of Marketing, Global Crossing Michael Kaufman VP & Financial Advisor at The KSH Group (a division of Merrill Lynch).

Blogging for Business: Lead the Conversation

EVENT DETAILS

Roundtable of Speakers:
Doug Williams, Business Consultant | Internet Marketing Specialist
Yvonne DiVita, Business Writer | Publisher | Multiple Blog Author
Adam Christensen, IBM Corporate Blogger
Deborah Colton, Assistant Professor of Marketing/International Business, Rochester Institute of Technology
Jessica Murray, Partner in Boylan, Brown’s Business & Corporate and Intellectual Property & Technology Practice Groups

Keynote Speaker:
Peter Burris, Principal Analyst and Research Director, Forrester Research

Event Agenda
8:00 General Registration/Networking/Continental Breakfast
9:00 Start of Program (5 speakers, 30 min. ea., plus Q&A time)
11:45 Buffet Lunch Break
12:00 Keynote Speaker: Peter Burris
1:00 Breakout Workshops
3:00 End of Workshops

Our thanks to RAMA, AWC, Dixon Schwabl, Channel 13, IBM and Wegmans.