events

Summer Solstice Sizzler

Join the Rochester Chapter of the American Marketing Association for a fantastic networking event to kick off the summer.

Catch up with your fellow RAMA members and guests while you enjoy tasty hors d'oeuvres, music, and a cash bar. The evening will also give you a chance to meet your 2008-2009 RAMA board, as well as celebrate the past year's success with our outgoing President, Denis Caysinger.

Don't miss this great opportunity to connect with the best and brightest in Rochester marketing while enjoying the start of a beautiful summer here in Rochester.

WHEN: Thursday, June 19, 2008 5:30 PM - 7:30 PM
WHERE: Rochester Museum and Science Center Outdoor Patio (Indoors if weather doesn't cooperate)
657 East Avenue Rochester, NY 14607

FEES:
AMA Members $15.00
Board $15.00
Non-Members $25.00
Student Chapter Members $15.00

RSVP by Monday, June 16, 2008 or REGISTER NOW...Click here.

Marketer of the Year 2008:
Keynote luncheon by Peter Cuneo

The Rochester Business Journal salutes our local marketing heroes with the Rochester Chapter of the American Marketing Association's Marketer of the Year award on May 7th. To be held at the Riverside Convention Center.

Featuring Peter Cuneo, former CEO and current Vice Chairman of Marvel Entertainment, Inc. will keynote, “Marvel – Evolution of a Super Brand.” For more information and to register for this event please visit our Marketer of the Year page at this link. Registration will remain open till end of day May 2nd.

A Presentation On Fun in the Workplace

ALL YOU SIX SIGMA FANATICS CAN JUST STAY HOME ON APRIL 4TH!

Michael Veeck wants to talk to us about a serious topic: FUN! Fun should be part of your workplace and your life (every bit of your life). So says Michael Veeck, author of Fun is Good: How To Create Joy And Passion In Your Workplace And Career.

Veeck is also the owner of several minor league baseball teams (how fun is that?) that he's made successful through his unique approach to this topic. Come join us on April 4th at the Monroe Golf Club for a luncheon that will include good ball park food - a preview to opening day! Registration link is below...

Don't miss this exciting, fun, cheer-out-loud event with a guy who does fun for a living. Price includes his excellent book. Stay after lunch for a book signing.

SPECIAL THANKS TO St. John Fisher College for sponsoring this event.

DATE: APRIL 4TH
VIP Reception: 10:30 - 11:30
Regular registration: 11:30
Lunch: 12:00
PLACE: Monroe Golf Club, 155 Golf Ave. Pittsford, NY 585-586-3606
BOOK SIGNING : 1:15-1:35

PRICE: AMA Members - $45 (includes book)
Non-Members - $60 (includes book)

To register, click here.

Sponsorships are still available.

$1495 Main Sponsor of this event
$995 for VIP Reception from 10:30 to 11:30
$750 for a Table Sponsor (up to 10)

Marketing 2.0 - The New Kodak Way

Jeffhayzlett_kodak Jeffrey Hayzlett, Chief Business Development Officer and VP, Eastman Kodak Company will talk to us about how Kodak is using YouTube, NBC's Celebrity Apprentice TV show and other unique marketing tools to enhance the Kodak brand.

When: March 18, 2008
Where: Mario's Italian Steakhouse;
2740 Monroe Ave. 14618; 585-271-1111
Time: 7:30 am - 9:30 am
Cost: $20 for members
$35 for non-members Partners_and_napier_2

Our special thank to our event sponsor, Partners and Napier.

Come and hear firsthand from Jeff and his team about the new mindset behind these ideas, how they're working, and what the implications are for marketers of all sizes.

In anticipation, we invite you to visit these links:

The Celebrity Apprentice Video Episodes

The Kodak 1000 Words blog

A Reality Check on the Future of Media

Join RAMA and Speaker Ed Moran, Director of Product Innovation; Technology, Media and Edmorandeloitte Telecommunications, Deloitte, for another exciting RAMA event on March 5th, 2008.

Deloitte's insightful brief titled, State of the Media Democracy Survey - Rethink What You Know offers a reality check on the future of media. Deloittesmall

As an intro: "To continue to shed light on how different generations are "consuming" media -- and what their future media preferences are likely to be -- Deloitte & Touche USA LLP's Technology, Media and Telecommunications (TMT) practice has commissioned a second edition of its State of the Media Democracy survey. The survey results provide keen insights into the different generations and their media consumptions habits."

Date: March 5th
Time: 11:30 (registration) to 1:30
Location: Inn on the Broadway - 26 Broadway, Roch. 14607 585-232-3595
Cost: $25 for RAMA members; $40 for non-members

Mark your calendars! Bring your colleagues. Click here for registration details.

RAMA New Members Breakfast:
SAVE THE DATE

RAMA would like to invite folks interested in learning more about marketing, CMOs, and all new business owners in and around Rochester, to attend a ...

New Members Breakfast
on February 13th!

Meet the RAMA board Up Close and Personal for this FREE event at:
Tthe BAGEL BIN [2600 Elmwood Ave. - 12 Corners, behind Rite Aid]
Start - 7:30
End - 9:00

Find out more about our volunteer opportunities (be part of the committees that plan our events, create the media buzz and interact with presenters and speakers from all over the U.S.).

But wait, there's MORE... attend this breakfast event and learn about all of the GOOD THINGS that come with your RAMA membership.

For more information or to RSVP:
Contact: Dawn McWilliams (current RAMA president-elect) or Barb Cote (Dir. of membership)

Market Research Boot Camp

THIS EVENT HAS BEEN CANCELLED DUE TO LACK OF RESPONSE. PLEASE CHECK BACK FOR NEW AND EXCITING RAMA EVENTS IN THE PLANNING.

~~Join Sanjob Misra and JJ Brakus of the~~ ~~Simon Graduate School of Business~~ ~~as they discuss:~~

~~How to make your research work harder~~
~~Ways to choose between qualitative and quantitative studies~~
~~Statistics for non-statisticians, and many other important topics.~~

The Truth About Branding:
Five Things You Need to Know

RAMA is pleased to announce our January event to be held at Mario's Via Abruzzi : [registration open - see link below] Bring your entire team!

On January 22nd, we will host a panel of branding experts to share their knowledge and expertise with you, our valued members and community connections. Titled, "The Truth About Branding: Five Things You Need to Know" the luncheon experts include: Uofr_logo

Pamela Black-Colton
Executive Director of Admissions and Marketing
Warner Graduate School of Education
University of Rochester

Susan Kochan, CEO
Brand Cool Marketing

And, Patrick Crane
Director, Brand Development
Eastman Kodak Company

Join us as Dawn S. McWilliams, Executive Director for Marketing & Communications, Simon Graduate School of Business, University of Rochester, moderates this impressive panel of brand experts discussing the five most difficult things/lessons learned when trying to brand their (or another's) organization.

Where: Mario's Via Abuzzi
2740 Monroe Ave. 14618
585-271-1111

Time: 11:30-1:30 pm.
Cost: $25 for members
$40 for non-members

Register for this event here, today. Visit our homepage and view our event calendar for more upcoming RAMA events.

eBusiness Association and RAMA present:
Luke Wroblewski
Senior Designer with Yahoo!

eBusiness association and RAMA are proud to present:
Designing for Web 2.0 with principal/founder of LukeW Interface Designs, Senior Designer with Yahoo! and former Lead Designer at ebay: Luke Wroblewski.

Our thanks to our Corporate and Media Sponsors:
Channel 13 WHAM, IBM and itx.

DATE: Friday, December 7, 2007

9:00 a.m. – 3:00 p.m.
at the RIT Inn and Conference
Henrietta NY 14586

Your $99.00 includes workshop, lunch and Luke's book Site Seeing

RAMA Presents: Tom Golisano and Reinvigorating the brand:
the Sabres

Tom_golisano On November 27th, Tom Golisano - owner of the Sabres hockey team - will tell the story of how New York's underdog became Upstate NY's FAVORITE team to cheer for!

Whether you're a Sabres fan or not, you'll want to find out how this team umpstarted their brand. Mr. Golisano discusses the Sabres story in detail, followed by a generous Q&A.

"The mission of Rotary Camp Onseyawa is to provide a camping experience for 9-16 year old children with disabilities from the 4 county area, and to foster independence and acceptance of others through social, recreational and educational aspects of life."