Turnaround/Start-up Marketer of the Year: Martino Flynn
Martino Flynn entered on behalf of their own turnaround effort. Their strategy to enter the healthcare market which helped to spring this entrepreneurial company forward! Judges praised Martino Flynn for their clarity in communications, creative solutions, and achieving results.
Online Marketer of the Year: Crazy Dog T-shirts
Crazy Dog T-shirts was created in 2003 by founder Bill Kingston, in his Ithaca College dorm room. In their marketplace, if your website doesn't at least hit the first page of a Google search for a particular t-shirt,or type of t-shirt, your chances of getting that order are minute. And with the power of social media online, consumer opinions spread quickly,and have the ability to make or break your brand. Their strategy: more actively engage their target markets using Facebook and Twitter to increasing brand awareness with local individuals, social groups,organizations and businesses. And create a dynamite website.
Non-Profit Marketer of the Year: The Strong
What the judges said:
"Wow.they are very professional, nice identity materials, with great follow through."
The museum developed diverse audiences-ranging from preschoolers to scholars-including those outside the Rochester area. This unprecedented growth was catalyst for rebranding as The StrongR-an unparalleled, collections-based educational institution devoted to the study of play.
The Marketer of the Year: Freed Maxick & Battaglia, CPAs
Here's what the judges said:
"This is a great example of a firm not only implementing a social media strategy but setting realistic expectations for what could be accomplished. Great move in hiring a dedicated employee for the task - too many companies think social media is a part time job. Also, very impressive integrating "old school" out-of-home advertising with the billboard(even if digital) with online efforts. And including non-profit groups was very smart."
